PROJECT OVERVIEW
Qstomize
Create an email design system to increase annual customer value by converting email subscribers to loyalty program members and increasing customer order frequency. By creating a custom design system, this offers more personalization and versatility in email content creation.
MY ROLE
User Research, Visual Design
TOOLS
Figma, Adobe Photoshop, Klaviyo
Let's start at the beginning
As the sole designer on this project, I had full control of the creative direction, from pitching photo concepts to the component creation in its entirety.
I first began the design process by looking at inspiration, what are other companies doing to improve their email marketing?
I analyzed how companies such as Zazzle, Vistaprint, Printful, etc… were focusing their efforts in this space. From there, I was able to focus on the creative direction I wanted to take Qstomize.
Get to know the brand
Qstomize is an online marketplace for creating unique designs and products made on-demand. A platform that connects Customers, Creators, and Makers. The brand has a fun personality with many loyal customer. This being an important aspect of their brand was a driving force in my creative direction.
It took about 2 weeks to complete after developing concepts, deciding on a photography direction and presenting multiple rounds of design to the client. The design system was created with a mobile-first approach before moving to desktop module creation and consists of five email flows built using Figma, Adobe Photoshop, then finally added in Klaviyo for the emails to be automated properly.
COLOR PALETTE
FINAL TAKEAWAY
- Figma components make your life easier. Period.
- Don't be afraid to experiment with visual styles, you can always scale back afterwards, if needed.
- Chunking out the work & thinking about it as pieces of a larger puzzle instead of a completed puzzle can allows the work to feel more digestable. This allowed me to focus on small milestones until getting to the finish line.
- I was allocated to two projects during this time so having a schedule to keep myself organized day to day made the world of a difference.